Andrew Goodwin and Music Videos 3.Relationship between music and editing

3. There is a relationship between music and visuals. The tone an atmosphere of the visuals reflects that of the music. (Either illustrative, amplifying, contradicting). This is linked to the concept of Synaesthesia - seeing the sound.

"This idea i absolutely central to understand music videos as they build on the soundtrack's visual associations in order to connect with the audience and provide additional pleasure" - Pete Fraser

• Synaesthesia, according to Andrew Goodwin in his 'Dancing in the Distracting Factory', is  proces by which sensory impressions are carried over from one sense or another. For example, when listening to music, you imagine images.

• Another way that we see the music/feel the sound is the way that the visuals are edited to the music. Here is an example of the Beastie Boys video for 'Sabotage' as a good example of how this is done:

http://www.youtube.com/watch?v=z5rRZdiu1UE

• We might also look at the verse/chorus structure of the popular music video and look at how the visuals represent the structural differences between the different parts of a song. The two video below could be seen as useful examples of this patterning.

www.youtube.com/watch?v=q7NyE8o5fxk

www.youtube.com/watch?v=GJKBDh6eR9k&feature=artistob&playnext=1&list=TLty4u4yVbhAA